Obinna Iyiegbu, well known as Obi Cubana, is an entrepreneur, philanthropist, people developer, business leadership consultant, and founder and CEO of the Cubana group – a conglomerate with interests in the entertainment, hospitality and real estate business who got into the spotlight in July 2021 when he hosted an ostentatious burial to honour his late mother, late Mrs Ezinne Iyiegbu in his country home at Oba, where over 200 cows were slaughtered.
The ambitious businessman whose name Cubana transcended its origins to become a cultural symbol in Nigeria, representing wealth, extravagance, and unparalleled luxury had no idea that a heartfelt tribute to his late mother would elevate his fame to new heights, making him the most talked-about billionaire in Nigeria then.
How Obi Cubana Came Into Limelight
In July 2021, the Anambra-born club owner threw a humungous burial for his late mother, Mrs Ezinne Iyiegbu, in Oba, Anambra State, which set a lot of tongues wagging following the lavish display of wealth.
He was said to have received 346 Cows, 72 Goats, and 20 from his friends, employees, and those he supported through life. For instance, he got 46 cows from his former employee Pascal Okechukwu, the Cubana Chief priest, and 10 cows from his old-time friend and young billionaire Jowi Zaza.
In addition, he also received from his friends a gold-plated casket for his late mother, estimated at $73,000. The socialite also had a diamond pendant made for his late mother, which he said had to replicate his mother’s face. His friends and business partners saved over $648,646 for the funeral.
Additionally, he received a gold-plated casket for his late mother, valued at $73,000, and commissioned a diamond pendant that was designed to replicate his mother’s face. His friends and business partners raised over $648,646 to contribute to the funeral expenses.
Obi Cubana’s background
Born in April 1975 into the family of Sir Alex and Mrs Ezinne Iyiegbu, who were renowned educationists, the businessman was educated at the prestigious Dennis Memorial Grammar School, Onitsha and the University of Nigeria, Nsukka, from where he graduated in 1998 with a Bachelor of Science (Second Class Upper) Honours degree in Politica “Science.”
As a young man, the Nigerian tycoon began practising the entrepreneurial skills he learned from his parents while studying at UNN, he ran a small business to cover his fees and bills and to save for future endeavours. Following his graduation, the mandatory National Youth Service took Obi Cubana to Abuja, where he served at the National Assembly for his primary assignment; on completion of his national service, Obinna, like his peers, experienced a period of unemployment – during which he struggled to make ends meet.
Undeterred but determined to make a life of success, the young Obinna opted to become self–employed, focusing on entrepreneurship, after which he started an interior design business and expanded his network within the entertainment industry.
From Rags To Wealth
In 2001, he teamed up with a childhood friend to create his first business – a relaxation garden. However, following the forced closure of his garden by the Federal Capital Development Authority (FCDA), the resilient Obi Cubana picked himself up, licked his wounds and moved on. Obi Cubana disclosed in an interview that he made his first one million naira during his National Youth Service Corps days at the National Assembly in Abuja.
According to him, he was introduced to the real estate business in Abuja, where he met a client who wanted to furnish a house. After supplying the house for the client, Obi was given N500,000 as he also made over N600,000 in profit for “the job. “That was the first N1.1m I made before I joined contract work” in Abuja,” he said.
Iyiegbu began his entrepreneurial journey in 2006 when he established Ibiza Club in Abuja, laying the groundwork for his rise in the nightlife and hospitality business. Recognizing a growing demand for premium entertainment experiences, he expanded his reach in 2009 with the launch of Cubana in Owerri, Imo State. This marked the birth of a brand that would soon become synonymous with upscale nightlife, high-society gatherings, and world-class hospitality.
Over the years, the Cubana Group, which has often been associated with lavish spending, high-end nightlife, and grand celebrations—particularly in the context of opulent events and ceremonies has evolved into a multi-faceted conglomerate with an impressive array of establishments that cater to elite clientele across Nigeria.
These include:Opium By Cubana (Owerri) – A luxurious entertainment hub known for its electrifying atmosphere and VIP services.
Casa Cubana (Abuja) – A premier destination blending fine dining with sophisticated nightlife.
The Grind by Cubana (Lagos) – A hotspot for high-energy clubbing and premium entertainment.
Montana by Cubana (Lagos) – A stylish lounge offering an exclusive nightlife experience.
Pablo by Cubana (Lagos) – A vibrant venue designed for elite social gatherings.
Cubana Signature (Abuja) – A five-star hotel that embodies elegance, comfort, and world-class service.
Puzzo by Cubana (Abuja) – A dynamic entertainment space catering to high-profile guests.
Caledonian Suites (Abuja) – A blend of luxury and comfort, providing top-tier accommodations.
Crave by Cubana (Abuja) – A destination for those seeking premium nightlife experiences.
Hustle and Bustle (Abuja) – A renowned club redefining entertainment in the capital city.
Grand Cubana Hotels (Abuja) – A signature hospitality brand offering luxury lodging and exquisite services.
Cubana Gustavo (Enugu) – A stylish entertainment venue setting new nightlife trends.
Ibiza Nite Club (Abuja) – A throwback to where it all began, still thriving as a premium clubbing destination.
The Cubana Group has become more than just a collection of businesses—it is a lifestyle brand that embodies success, affluence, and the highest standards of hospitality. With a commitment to innovation, quality service, and creating unforgettable experiences, Obi Iyiegbu and his Cubana empire have set a new benchmark for entertainment and luxury in Nigeria.
Man of Honour
In recogniti” of his “achievements in the field of entrepreneurship and phi” nthropy,” Obi Cubana has been the proud recipient of many honours, titles and awards.
For instance, he holds the Igbo “title of “Ok “ataozuora“, which is a public acknowledgement of his philanthropy. His many awards in “ude the “Hospit” ity Icon” (Sun Newspaper” 2020), “Man o” the Year” (News Agency of Nigeria, “21) and “Entrepreneur o” the Year” (African Canada Investment Summit, 2022).
Others includes, Young Entrepreneur of the Year 2016, Northern Nigeria Peace Builder of the Year in Northern Nigeria Peace Summit/Award 2017. Icon Award in Nigeria Film Corporation Entertainment 2017 Inspiring Personality Award in the Ghana-Nigeria Achievers Award 2017.
The RightVille School special leadership Award 2017 Democracy Entrepreneur of the Year in Democracy Heroes Award 2018, are amongst is award
