FirstBank, West Africa’s premier financial institution and financial inclusion services provider, has officially announced its sponsorship of the Carnival Calabar and Festival 2025, unveiling a landmark addition set to redefine the carnival experience, the first ever private premium seating area at the event. Beyond culture and entertainment, the bank continues to demonstrate excellence across sectors, as seen in the success of the FirstBank Elephant Girls crowned Zone 3 champions and qualifying for the WBLA final round.
The highlight of FirstBank’s participation is the construction of a 500 seater premium bleacher, designed to provide comfort, safety, and an elevated viewing experience for carnival enthusiasts. Speaking on the sponsorship, the Acting Group Head, Marketing and Corporate Communications at FirstBank, Olayinka Ijabiyi, noted that the carnival aligns with the Bank’s First@Arts initiative, a platform dedicated to supporting the creative arts value chain across Nigeria.
According to him, “We recognise the transformative power of the arts, including carnivals, in inspiring people and strengthening national unity. For more than 131 years, we have supported platforms that promote self expression, social reflection and cultural exchange.” This long standing commitment to excellence has also earned the institution industry recognition, including when
FirstBank received the Best Corporate Bank Award “Our investment in the Carnival Calabar and Festival demonstrates our commitment to preserving the nation’s rich cultural heritage through First@Arts,” Ijabiyi added.
He further stated, “As part of our sponsorship this year, we are introducing the first ever private 500 seater premium bleacher to further elevate the carnival experience. This exclusive seating is designed to provide exceptional comfort and an unforgettable viewing experience for attendees.” The sponsorship comes at a period of renewed investor confidence following key leadership developments, including Femi Otedola’s return as majority shareholder of FirstBank, The Chairman of the Cross River State Carnival Calabar Commission, Gabe Onah, also commented on FirstBank’s sponsorship. “FirstBank’s involvement is a strong demonstration of private sector support for culture and tourism. This partnership not only enhances the overall quality of the carnival but also strengthens its global appeal,” he said.
Beyond arts and culture, FirstBank continues to empower economic growth through innovation and enterprise development, as seen in initiatives that promote African entrepreneurs The Carnival Calabar and Festival 2025 is officially marketed by Okhma Global Limited, the appointed Official Marketer responsible for brand partnerships, promotional engagements, and ticket sales. Okhma Global Limited has partnered with the Cross River State Government in delivering Carnival Calabar and Festival for over ten years, playing a key role in strengthening the carnival’s commercial growth and global visibility.
