From humble beginnings to 20,000 birds a week, the CEO of Richtaste Chickens Limited
is redefining quality, creating jobs, and reshaping Nigeria’s poultry industry.
Mr. Amosun Felix Oloyede rose from selling chickens as a teenager to becoming Chief Executive Officer of Richtaste Chickens Limited, one of Nigeria’s most respected poultry companies. With a B.Sc (Hons) in Economics from Olabisi Onabanjo University, he transformed his early hustle into a thriving enterprise. Beyond business, Oloyede champions health and cleanliness, ensuring Nigerians enjoy frozen food that is safe, hygienic, and trustworthy.
In the heart of Nigeria’s poultry industry, one name stands out for his unwavering commitment to quality and community, Mr. Amosun Felix Oloyede. As the Chief Executive Officer of Richtaste Chickens Limited, Oloyede has become a key player in the South-West region’s economy His journey, rooted in a B.Sc (Hons) in Economics from Olabisi Onabanjo University, is a testament to the power of vision and strategic growth.
Oloyede’s mission extends far beyond business; it’s a personal crusade to improve the health and well-being of Nigerians. He believes that everyone deserves access to high-quality, hygienically produced frozen food. This commitment is the cornerstone of Richtaste Chickens Limited, where every step of the production process is meticulously managed to ensure the highest standards of cleanliness and safety.
Oloyede has taken Richtaste from a teenage vision to a thriving enterprise, now running three outlets across the South West. Each store is more than a shop; it reflects the growing trust customers place in the brand for fresh, healthy chicken. Today, Richtaste is recognised as a major player in Osun’s poultry industry, valued for its consistency and reliability.
But his story is not just about business growth. It is about people. Richtaste employs over 120 staff, creating livelihoods for families and driving local economic progress. Oloyede has also built strong ties with more than 100 farmers, providing them with a steady market and fair returns. These partnerships keep the supply chain strong and guarantee the quality customers expect while supporting farmers to grow alongside the brand.
It is a model rooted in vision, hard work, and shared success, one that proves clean food and community development can thrive together.
Under his leadership, Richtaste has experienced remarkable expansion, recently opening three new outlets in key locations across the South West. These new stores are more than just sales points; they are a direct response to the growing demand for trusted, wholesome chicken products. Today, the company is a recognized force in the Osun poultry industry, a symbol of growth and reliability.
But Oloyede’s impact isn’t just about market share. It’s about people. Richtaste Chickens Limited has become a significant employer, providing jobs for over 120 individuals and acting as a powerful engine for local economic development. The company’s success is a shared one, built on a foundation of collaboration and mutual benefit.
A true visionary, Oloyede understands that a strong business is built on strong partnerships. Through his entrepreneurial prowess, Richtaste has forged alliances with over 100 local farmers. These collaborations are the lifeblood of the company, ensuring a steady supply of healthy birds that meet Richtaste’s exacting standards. This symbiotic relationship not only secures the company’s supply chain but also empowers local farmers, boosting their livelihoods and contributing to the agricultural sector’s vitality.
What sparked the Rich Taste Chicken idea?
I can say that right from age 19, I’ve had the flair, you know, the urge to be a businessman even without knowing the industry I belong to. But I was prepared for the fortune and that shaped my entrepreneurial journey. My first business then was making chicken feeds and the name of my feed then was Sunshine Feeds. I did that for three years and later, I ran my B.Sc on a part-time basis where I shuttle between business and schooling during the week.
So, when I finished in 2011, I was able to go fully into chicken production. Then in December 2010, I raised my first set of chicken and I slaughtered it, but along the line, I realized I don’t have the capital required for expansion, you know I love perfection and I believe that anything that is worth doing is worth doing well and I know what I want, but I don’t have the resources and you know banks may not give you base on idea.
So, I have to cut production so as to go into full marketing, so then I was buying from another company and reselling. I was buying from Valentine Farms and reselling, Valentine is in Kwara State. So, we were buying their products until five years ago, I now gathered more funds after ten years of trading, buying of chicken products, selling to eateries, hotels, restaurants, schools and I said yes, this is the time, with the little capital I was able to get, I bought a land, started building my factory and building my own brand, then have my own farm, raising my own birds. So far, I can say there was a time we were processing chicken without imported machine, we had lots of ups and downs, but to the glory of God, we are grateful.
What were the early days like for the beginning of Richtaste Chicken, do you still source from the market and how did you power through?
Actually, the beginning was very rough. I can say that our customers are the ones that even helped us on this journey. There was a time when we used our hands to pluck the feathers of chickens and the chickens weren’t meeting up with customers’ taste.
However, because of the fact that I am a young entrepreneur, they don’t want to discourage me and they advised me to buy good machines to give them quality. I have one of those customers; fourteen years now, still one of my best customers.
So, I can say that we listen to more of the advice and feedback they gave us at that time despite that we are not meeting up with their demands, we were late with quality but they see that we were still striving and pushing ahead.
If they mention something to us that we don’t like, we make corrections on it. Till today, we are still listening to customers’ feedback to make sure we are up to standard and we can say today that we are up to standard because now, just last year, we were awarded the SON certificate, that’s Standard Organization of Nigeria and again we are one of the members of Standard Organization of Nigeria’s companies that are certified with the SON certification.
The Nigerian poultry industry is volatile, what strategy have you implemented to stabilize your supply chain and manage operational risks?
Yeah, actually, due to the volatility of the poultry industry, you know I said earlier that we started from the marketing aspect. If we might have started from the poultry, we might have lost all our capital, but we were so strategic that we got into partnership with over hundred Osun farmers. Those farmers were the ones raising those birds, we were buying from them. You know, if I go to the farms now and I buy birds, I won’t buy dead birds and that’s what I want to analyze.
So, I’ve already shared my risks and I also shared my love. So, we are doing calculated risks, we are not just being blind about the whole thing but we are trying to de-risk our venture. So, we have servers that have the technical know-hows and some of them, we always sponsor them for training training to make sure they know the rudiments of farming and also reduce mortality rate.
So, I can say that the way we are able to de-risk the business is that we partner with people, we are at the processing line, we have people in the farms. So, although, if we are on the farm, we get more profits but because of the loss, we share our loss with them, they also share part of our profits. So, it’s like saying, it’s a win, win situation. Although, right now we are also on the farm, we have a farm of about 30,000 plots, going to about a hundred thousand soon. But, we have a lot of insurance companies that have come to ensure our birds for us so that even when we lose our birds, we have a compensation for that.
Can you describe the scale of your operation? How many birds do you process weekly and what regions do you supply?
We supply the three major sub-regions of this country, we supply the East, Port Harcourt, Aba, Enugu and then in the North, we do Abuja, we do Kano and we are even planning to go further far North soon, but we have more businesses South West. In the South West, we do Ibadan, Ondo, Abeokuta and we do Lagos. So, we are able to penetrate the Lagos market and get our vast sales.”
So, like how many birds do you do in a week?
In a week, we do nothing less than 20,000 birds, but on a daily basis, we do three thousand to four thousand birds.
Your brand is known for quality, what system have you put in place to maintain hygiene and consistency across your product line?
Thank you for this question, it has been since inception that we must try as much as possible to have a consistent quality and this has been our watchword from the on-start. Right from the beginning, we always think of a perception of quality. From the most senior staff to the lowest staff, we have a head office where it is laid out that if anybody is employed today, he has standard rules and regulations he has to follow.
Like after each production, you have to use chlorinated water to wash all our equipment and more so, our equipment are made of stainless steel, so that there is no way stains of rust can enter our machines and due to our quest for perfection, we make sure that we have state of the art machinery to process our chicken, they wash them very well. That’s why you see that our chickens are always white. Those machines have what we call stallers. That staller ensures that all the chicken blood is well removed because it’s not good for our customers to eat chicken with blood. So, all those chickens are white, very, very white you understand. So, it’s a very good one for us because we know that anything we are giving to the market is top notch.
How is Rich Taste Chicken contributing to the Nigerian economy, particularly in the area of job creation, local raw materials and rural development?
We have and are still contributing immensely to the Nigerian economy, most especially in the area of health and all that you have mentioned. We are producing natural foods, natural protein. You know before the commencement of this business, people travel out to buy chicken and they smuggle from Cotonou and these chickens are produced with chemicals.
Nowadays, people are conscious about their health and they know we are supplying the best of chickens. When they eat it, they know they are eating without the chemicals. Because our chicken, if we slaughter chicken today, it’s already all over Nigeria but imported chicken can take like one year inside ships before they get to Nigeria. Health wise, our chicken has less preservatives. Furthermore, we are providing jobs for people that are selling it in the market, they also generate profits on it. You understand, whenever we want to produce, we go to the filling station, we buy fuel, we buy diesel, we pay our NEPA bills, we pay tax. So, one way or the other, we are contributing to the Nigerian economy.”
Technology in agro-business is evolving rapidly, are you rejecting innovations such as data analysis or AI farming in your business?
Technology is part of the process. When we take you to the farm, you will see our machinery that can process 4,000 chickens in a day with less human interaction compared to when we were removing feathers manually. You cannot remove the feathers hundred percent. So, that’s technology and in terms of distribution, we have relied so much on social media so people can understand. It is through social media that we are able to market our products to places like Zamfara and in the future, we want to employ more artificial intelligence to our logistics, our value chain. So, it’s a gradual thing. We have been using technology in our inventory, our savings accounts, our books. So, technology has always been something we’ve been using and we will still keep using.
You are seen as a role model by young entrepreneurs, what are the biggest misconceptions about starting a large-scale poultry?
“There are no misconceptions because, we will not eat biro, we will not eat our books. Somebody will be somewhere producing food. We are not what we call a nation without feeding ourselves and protein is the major class of food that cannot be overemphasized.
Now, let’s look at a baby, a baby needs enough protein to grow strong and healthy. We should ensure that we have food security, we have food in abundance. We should ensure we produce the best chickens that can stand the test of time. We as a company have positioned ourselves as the food basket of the nation. Nigeria is not a giant of Africa if we rely on South Africa for chicken. If we are relying on Kenya or other countries to feed us. Chicken is not being manufactured in the lab. We should ensure that we produce perfectly so as not to be malnourishing.
Rich Taste Chicken has become a household name, what brand of marketing decision is fundamental in gaining customer trust?
“I think we have customers through referrals. We have done a lot of marketing on Instagram, on Twitter, even on radio. We have done street shows, road shows. But the major one is referrals. Someone that bought our chickens told someone and the other one told someone. This is due to the quality standard they experienced. This one says he has tasted it and it’s okay and the other one says the same. Our customers get value for their money.
What’s the next move for Rich Taste Chicken, are you planning for expansion, exploring the international market or franchise?
Yes, we are planning to sell more of our franchise. We want Rich Taste Chicken to be in every city in Nigeria. So, we want each of the 36 states to have the presence of Rich Taste Chicken and also in the near future, we want to introduce more chicken products like chicken arms, chicken hotdogs, smoked chickens and more.
Having been in the business over the years, what are the major challenges you are confronting?
Ideally, I think the major challenge I know that we and other businesses are facing is funding. Most entrepreneurs are failing because of high interest on unavailable funds. Most of those funds are not available. Emerging collecting loan of 36%. That’s not enough to employ people and give back to the society and make sure that food is available. Ensure protein is available for most homes. Both the children and the senior citizens need protein. If we can get funds at a cheaper rate, our production power will increase.
Going back to fifteen years ago, how do you feel now?
I feel happy touching people’s lives. Paying salaries of over 120 people. So, I feel accomplished touching people’s lives and helping the society.
- RICHTASTE AT A GLANCE
Weekly Output: 20,000 birds
Daily Output: 3,000–4,000 birds
Employees: 120+
Farmer Partners: 100+ in Osun State
Outlets: Over 8 Outlets across
South West Nigeria
- MILESTONES & RECOGNITION
SON Certification:
Standard Organization of Nigeria certified
Customer Loyalty:
14-year-long relationships with key clients
Expansion Goal:
Franchise across all 36 states of Nigeria
Innovation:
Machinery capable of processing
4,000 chickens daily
At Top Society Magazine, we celebrate visionaries like Dr Abubakar Suleiman Tela while also championing the next generation. Young leaders are invited to embrace integrity, purpose, and community-focused action—transforming challenges into opportunities.
True influence is not measured by titles or accolades, but by the lives touched and the communities transformed. The choice is yours: will you follow the path of ease, or step into the challenge of shaping a brighter, more equitable future?
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