Google on Monday released its 2023 ‘Year in Search’ showcasing Apple’s recently launched iPhone 15, notable individuals, actors, musicians, topics, questions that was its most popular searches.
Google’s Year in Search is an annual analysis that reveals the top trending lists and also spotlights what the world searches to see, learn, and do.
In Nigeria, Google added that this year’s results showed a heightened interest in lifestyle, local politics, and notable personalities such as Moyo Lawal, Peter Obi, and Oladipupo Oladimeji, aka Oladips, who topped the trending people’s list for 2023.
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Nigerians were also evidently interested in entertainment this year as Asake, followed closely by singer Khaid and rapper Shallipopi topped the search list of trending songs in the music category.
Search for “Gangs of Lagos”, “Shanty town,” and “Soso lyrics”, topped the movies, video series and lyrics categories respectively.
Singer Mohbad, Yoruba actor Murphy Alabi and actor and film producer Saint Obi, all of whom passed this year, topped the search list for loss, with Mohbad also topping the category for the most searched Nigerian news topic in 2023.
Other top-searched questions like “Who is the winner of the 2023 presidential election?”, “What is fuel subsidy?“showed how concerned Nigerians were with the political and economic affairs of the country and how Google Search was used to learn more about their interests in 2023.
On the top 10 devices being searched for, phones from the Transsion group, including iTel and Infinix dominate the list.
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Providing a breakdown of the searches across different categories ranging from people to musicians, videos, and movies among others, Google said:
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“Significantly moving up to first place in 2023’s top trending musicians’ category is Asake, followed closely by singer Khalid and rapper Shallipopi, with Asake’s song “Lonely at the top” also topping the search list of trending songs. Nigerians were interested in entertainment this year as can be reflected in the search for “Gangs of Lagos”, “Shanty Town,” and “Soso lyrics”, all of which topped the movies, video series, and lyrics categories respectively.
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“Singer Mohbad. Yoruba actor Murphy Afolabi and actor and film producer Saint Obi, all of whom passed this year, topped the search list for loss, with Mohbad also topping the category for the most searched Nigerian news topic in 2023.”
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“Other top-searched questions like “Who is the winner of the 2023 presidential election?”, “What is fuel subsidy?” showed how concerned Nigerians were with the political and economic affairs of the country and how Google Search was used to learn more about their interests in 2023,”
Google added.
The data released by the search giant also revealed that many Nigerians were searching for the meaning of subsidy as it topped the ‘what is’ questions on the platform this year.